The Art of Coaching – Calgary 2018

With Daniel John

About the Presenter


To most people in the Strength & Conditioning world, Dan John needs no introduction. Whether you know you're quoting him or not, you have likely used one of his personifying quotes or famous clarifications. He has a knack for taking what seems complex and making it immediately applicable through stark clarification and principle-based application. To say we (Somatic Senses) are excited to have him on board would an understatement. Welcome back to Canada, Mr John.


Dan John has spent his life with one foot in the world of lifting and throwing, and the other foot in academia. An All-American discus thrower, Dan has also competed at the highest levels of Olympic lifting, Highland Games and the Weight Pentathlon, an event in which he holds the American record.

Dan spends his work life blending weekly workshops and lectures with full-time writing, and is also an online religious studies instructor for Columbia College of Missouri. As a Fulbright Scholar, he toured the Middle East exploring the foundations of religious education systems. Dan is also a Senior Lecturer for St Mary’s University, Twickenham, London.

His books, on weightlifting, include Intervention, Never Let Go, Mass Made Simple and Easy Strength, written with Pavel Tsatsouline as well as From Dad, To Grad. He and Josh Hillis co-authored “Fat Loss Happens on Monday.”

In 2015, Dan wrote Can You Go? on his approach to assessments and basic training. In addition, Before We Go, another compilation akin to Never Let Go became an Amazon Bestseller.

In early 2017, Dan’s book, Now What?, his approach to Performance and dealing with “life,” became a Bestseller on Amazon. Currently, we are awaiting the publication of his next book, HardStyle Kettlebell.”

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Course Description

Goal Based Assessment

(“The goal is to keep the goal the goal!”) In this session Dan will go through his philosophy on assessments and give you all the tools you need to implement a full assessment on your athletes and clients instantly.

The 1-2-3-4-5 Assessment Process

and how it can change your approach to developing athletes FOREVER!

The “Minimum Effective Dose,” the “Killer App,” and it’s “Easy to be Hard!”

Are you training your athletes too much? Are you expectations too high? Doing less is actually more. And in this session Dan will outline how we can build programs with the minimum effective dose required to create adaptations in our clients. This includes the Exercise Matrix

Now What?

What do we do after we do what we do? Principles, Programs, Pirate Maps and Shark Habits will open the window into training Everybody Else. Then, let’s look at how we train the Elite Athletes.

Coaching 101

Coaching is an art and a science. There are rules and principles that work for every sport, everybody and every situation.

Practical Lifting and Movement Sessions

Throughout the weekend there will be a number of lifting and movement sessions looking at fundamental movements, session design, coaching concepts, recovery and much much more. Come prepared to MOVE!

Q&A Sessions

Throughout the day where you can ask Dan anything (within reason of course!!)

Date: May 26-27, 2018

Time: Saturday & Sunday 8:30am - 4:30pm

Location: MOST Physical Prep 110 61st Avenue Southwest, Calgary, Alberta, Canada

Early Bird Price: Up to and including Friday, April 27th, 2018

Early-Bird Extended to May 4th!!!